Final Music Video Production

Final Video



Ancillary Task;

Final Magazine Advertisement



Magazine Promotion



Ancillary task;

Final Digi-Pak



Front Cover



Inside of Digi-pak



Inside of Digi-pak



Inside & back of Digi-pak



Evaluation; What have you learned from your audience feedback?

Evaluation; How effective is the combination of your main and ancillary texts?

I incorporated the chosen genre themes of vintage/retro in both the ancillary and video production. As a group we reinforced this in our ancillary tasks by developing a house style, which portrayed brown and orange tones, along with a faint image of the union jack. Along with this, we also published a series of design sheets, displaying various Logo designs; using different fonts. We showed these designs to an audience range from 11 - 17, and this revealed that the most favoured was Impact.

In the video production, vintage/retro genres are shown through the use of mise-en-scene, props, camera angles and shots, and location, for example the  cobble street used as the location in Greenwich with red, white and blue bunting portrays this. ‘Olly Murs’ choice of costume,
supports the retro theme too. By Olly Murs wearing printed cable knit jumpers and bright coloured chinos etc. Adding to, we used a cinematography motif running through the Music video, giving the video a retro and aged edge.

In my opinion, I feel that the conventions and details used within both my Ancillary and Main task have created an identity together, which allows our audiences to recognise it as an established brand.

Evaluation; How did you use new technologies in the construction, research, planning and evaluation stages?

Research
(List of new technologies used to support research;)
Google/Images
iPhone
iPad
Youtube
Blogspot
I used various sources, such as my iPhone and iPad to access Youtube, Google and Blogspot.

By using Youtube and Google, I was able to watch, research and establish the codes and conventions of Music videos. (recognising when artsists conform and subvert to the conventions)

Blogging helped me keep my work in order and enabled me to present ideas. 


Planning

(Cross media conversions;)

In the event of Planning where to meet

and discuss our ancillary and main tasks, 

the group used Facebook and mobile phones

to text and arrange dates and times.

This allowed us to be efficient and manage our

time.

Dropbox, was also used to share ideas.

 as a group we ahceived this by creating a

shared account and pasting all our work ideas into the account.

Construction

Digital SLR camera
Sony 7.1 mega pixel video camera

Adobe InDesign
Premier PoAdobe Photoshop

I used advanced design software’s to construct

the ancillary tasks.

For the main video production,I used Premier

Pro, an industry standard software I used it

to edit footage and create rough cuts,

to develop transitions and also to

create audience feedback in which I later

referred to when I was completing this evaluation.

Evaluation; In what ways does your media product use, develop or challenge forms and conventions of real media products?



Ancillary advertisement-

·       Uses conventions from real media products,

·       Layout

·       Texts

·       Quality of images

·       Furniture

Ancillary Digi-pak

·       Conforms to the codes and conventions featured on real products of digipaks, such as; main front cover image, albums name and artist name, inside booklet featuring lyrics of the songs on the album, back CD cover listing the songs featured on the CD, spine credits, barcode,

Video Production

·       Uses professional camera shots and angles; such as; jumps cuts, hand held shots, two shots ,wide shots, wipes, zooms, fade transitions, slow zoom  , angle reverse angle shots.

·       The video challenges forms and conventions of real music videos, because of the use of various locations and mise-en scene. 



Changes from reccomendation

ROUGH CUT TO FINAL MUSIC VIDEO

From the first public viewing of our video at the sixth form creative arts evening; the group has edited the music video from recommendations made by audience feedback.

The recommendations included, editing and adding transitions in the video, editing brightness/contrast levels, reinforcing imagery of the lyrics and tightening the stories narrative.

Changes made, for example;

• We chose to fulfill imagery of the lyrics by filming at Braodstairs beach
• We added an extra character, to play the 'girls new boyfriend'. We done this in order to tighten the narrative (by showing the girl moving on)
• We  added transitions such as, fades to black and cross fades, in order to create variation and suspense alongside the lyrics.

(re-shoot) Seventh stage; Filming

Broadstairs; these images support our final stage of filming at the beach in Broadstiars.
We chose to film at the beach in order to refer to lyrics in the song 'do you still pick up the seashells on taht pebble beach'

Audience feedback; first viewing of video

 

Audeince feedback, visual feedback

 

First rough cut of video

 

Sixth form Creative Arts evening;

allowed us to showcase the first rough edit of

our video. Let an audience, of 100 people (age range 11-70) to view our video and feature in an audience feedback booth.

What did this dennotative and connotative Feedback tell us?

• Locations needed to be changed, to inforce the imagery of the lyrics - we accomplished this by re shooting at Broastairs beach.
• Smarten up areas where the camera is distorted.
• Tighten narrative structer, the girl moving on (maybe shots with anotehr male)
• Include more close ups
• Add video transitions

 

Audience feedback, question sheet. Targeting age ranges 14 -17 year olds. This allowed us to highlight changes that were suggested to be made in our video, along with recognising what our target audience wanted.





 



 



Sixth stage, Filming



Filming at Shooters Hill, Greenwich; we chose to film at this location
because it showed clear night views of London refers to the 'Thinking of me' lyrics
'Winter time in London' .





We also chose this location because we could film props relevant
to the song and its genre, such as London, Red buses,
sunset-which refers to the love and romance theme.



Fifth stage, Filming



Erith Pier, we chose this location because it support the nautical theme
which Olly murs portrays in his lyrics 'remember when that crab came up and pinched your feet'.
The water, waterside hut houses, boat and railings reinforce this.



Fourth stage, Filming

White Screen'  We chose to film with the white screen,
in order to create a scene where Olly Murs is almost dreaming and 'Thinking' 
 about the girl. The white screen portrays the girl as innocent and naive,
(we wanted this o refer to the chorus 'Thinkign of me')

Third Stage; Filiming

The woodlands location was used to portray the denotation of jolly lyrics, and also to bring out the
'cheeky chap' character of Olly Murs. We mainly filmed, silly and playing around scenes in this location, to go along with the upbeat tempo of the track.

Second stage, Filming

This location represents the genre of the 'Thinking of me' video, as its quirky and displays the traditional features of London's Mise-en-Scene; cobble streets, patriotic red, white & blue bunting, and London landscapes of buildings - 02 Arena, Canary Wharf etc.